You see an advertisement for a new brand of sneakers. This ad claims these shoes are “the most comfortable in the world” with the gist of the copy reading something along the lines of, “OMG they will literally alter the course of your life.” This new shoe brand is priced at $98 and looks a…
As a child, I enjoyed Chuck E. Cheese. Specifically, I liked playing in the tubes and the ball pit. Those two things captured my full imagination and stimulated my senses. As a pre-teen, I enjoyed Chuck E. Cheese. Specifically, I liked playing games, earning tickets, and turning them in for prizes. I didn’t care much…
Giving a great speech relies on creating a great intersection: where preparation meets the right context for delivering your message. A successful photoshoot relies on creating a successful intersection: where preparation meets the right subject, lighting, and framing. An incredible athletic performance relies on creating an incredible intersection: where preparation meets execution meets competition. Preparation…
Recently, I completed 8 hours of work in 2 hours. Recently, I completed 2 hours of work in 8 hours. The difference between these two workdays was dramatic. The 8-in-2 day was full of very deliberate work that was well-prepared for me. My team had given me all the tools I needed to do the…
6 years ago, The Wonder Jam was birthed. Allie and I were a natural team with complementary skill sets. But there was a problem. Allie had been working on art, design, photography since she was 12. I’d been in marketing since I was 21. She knew what she was doing. She had her role. But, I…