This Took Me 2 Hours

These notes can—at times—take merely 12 minutes to write. 

This time was different. I’ve written four notes and found each to be, in my opinion, worthy of a “select all” and a “delete.” 

Over the past two hours, the most valuable thing I’m proud to share is this: these five sentences cost me two hours. 

Creativity is like this. Sometimes it’s 12 minutes of pure genius, and sometimes it’s two hours of fumbling. Now, go invest two hours—even if you come up with nothing, it’s going to teach you something.